Sometimes it’s kind of cool to come from a family full of hoarders. Sorry dad, it’s true (and also, have you seen our garage…I’m not exactly immune!).
When my parents were cleaning stuff out and throwing a few items away before their move to the big city, they came across a few gems including this old brochure advertising Brush Ranch when it was a working dude ranch and guest ranch. It’s a pretty awesome two color print with a nice vintage flare…I mean, it is vintage, so it should have that flare. I’m guessing this was printed in the late 1940s or early 1950s but I’m not too sure. I’m pretty sure the typeface for the majority of the copy is Futura…still widely used today.
Some of my favorite things about this brochure:
- It suggests that, ” For the finest western vacation for the family…write for reservations to – BRUSH RANCH Tererro, N.M.” Wait, really? Write for reservations? And the whole address is “BRUSH RANCH, Tererro, N.M.?” Wow. That’s cool.
- The phone number listed on the back is 2492 and appears to be a number in Pecos…maybe to the post office. It’s hard to tell.
- The map is awesome and even includes the Santa Fe airport…so, according to this brochure, the Santa Fe airport has been around since phone numbers were only 4 digits. Who knew?
- It says that Brush Ranch is recommended by Duncan Hines. Oh, good, boxed cakes approve?
- A few words that are used that I’d like to begin including in my daily speech:
Comradeship
Kibitzers
Rollicking
Click on the images below to see them a bit larger and if you’d like them larger still, leave a comment and I can email them to you.
Front of brochure
Map of the area
Inside brochure
Inside of brochure (when it’s completely unfolded)
Back of brochure…”For a Glorious summer vacation visit…Brush Ranch.”
Hi Alden, I wanted to let you know how much I enjoy reading your posts. Rollicking good! Correct usage?
The twins are beefing up quickly, looking more like your Pop everyday. Please email me the old brochure at bbachen@deltamustad.com
Thanks and stay well, Bob
Alden this is awesome! So cool. Your posts about camp, especially Father’s Day brought back memories. Especially of me driving the big BRC vans to ABQ to pick up kiddies! As I look at my clock now 8:43pm I realize I would be soon making my rounds to visit the girl’s cabins to say goodnight. Ah memories. Keep those posts coming lady, they are a delight!
So glad you’re enjoying reading!
Fantabulous!
Certainly looks like the late 40’s or early 50’s, but do you know who the “Olds” were? Apparently the previous owners ……….. And those of us are who on Medicare thought we were in the early years! What an incredible piece of history …….. thank you for sharing,
Tricia Knight
So Duncan Hines was a pioneer in the 40s and 50s of restaurant ratings for travelers and later lodging facilities. He had a newspaper column and later a few books. He was basically the Fodor of his day. I can remember my parents talking about whether a place was Duncan Hines recommended. He later established a baking company, hence the cake connection. As for the BR mailing address, that was the address I knew in the 1960s and 70s but with the inclusion of 87573 (amazing I can remember that). That is a very cool brochure. You’re becoming the family historian.
“Bring the whole Family, the kids will love it to ” ! So true was that line. I got an old map if the camp that I’ve had framed. Great memories.